Our Process
You can summarize Adbay's entire campaign philosophy with three short words: "Simple. Honest. Design." At Adbay, we believe that successful communication requires simplicity of message, honesty of intent, and a well-designed plan. Over the years, we have learned that upholding these ideals requires a commitment to providing excellent service at every level of a campaign's development. That is why each project is handled by a team of professionals consisting of at least one project manager, one media planner, and a gaggle of designers.
The campaign process at Adbay is very straightforward. First, our sales and planning staff works with you to identify your campaign's goals, budget, and special needs. This information is expressed in the form of a contract that clearly balances your goals and resources with a list of specific deliverables. Next, our media planning staff creates a media calendar and timeline, listing specific deadlines and run dates for all of your media. Once approved, this information is passed to our creative services staff for the preparation of site maps, content outlines, scripts, story boards and all visual material.
When you've signed off on the creative visual materials, our team springs into action, finalizing the materials and sending them off to our media partners for use online, on the air, or in print. Every few weeks, your Adbay-assigned project manager will review the campaign with you, ensuring that all details are executed effectively. Finally, our account services department will take care of timely payment to all media vendors, comparing actual invoices to the approved media calendar.
